Activists and academics. Government officials. Small-scale innovators and start-ups. Exactly the kind of delegates you might expect at a conference dedicated to changing the way we think about and deal with waste. At the Metro Vancouver Zero Waste Conference, these attendees will also be rubbing shoulders with executives of national and international companies embracing the circular economy and zero waste. This diversity fosters cross-pollination of ideas, understanding of waste reduction from multiple perspectives, and of course, has great opportunities for networking.