ZWC 2014 Bridgett Luther – Cradle to Cradle: A New Paradigm for Production
Over 200 companies and 2000 products are now approved by the Cradle to Cradle Products Innovation Institute. But what does this certification mean? Institute president Bridgett Luther offers an overview of the principles behind the label. Luther opens her presentation with a simple definition. “Cradle to Cradle… is about our ‘stuff’,†she notes, “but it’s…
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